What is Eco Design?

Base of the Pyramid or BOP (Bottom of the Pyramid)

If you imagine the world's population as a pyramid, almost all companies today compete for the saturated markets of the top 10% while the emerging markets only constitute an additional 20%. Therefore the vast majority of potential consumers (70%) are overlooked by business. The new idea that we can use leapfrog technologies to develop that market means helping the world's poorest doesn't have to be charity.