The principles used to design products in a sustainable way.

You may have never guessed it, design for sustainability is full of buzzwords.
We cuts through the chaff so you won’t be”greenwashed”.

A founding principle in our product development approach at JDi, is designing with a sensitivity towards social, environmental and economic responsibilities.

Below are some of the considerations we benchmark when developing for sustainable product design success.

True Cost Accounting

Taking responsibility for all costs in a product's life cycle including the cost of energy consumption, waste, pollution, and disposal over and above the production and distribution costs.

The Triple Net

People, Planet, Profit. (PPP)
Assessing a design’s long term viability by optimising for positive Social, Environmental, and Economic benefits.

Green Washing

The practice of disingenuously spinning a product or policies as environmentally friendly. It is a deceptive use of green PR or green marketing.

Life Cycle Analysis

(LCA) involves assigning values to all processes in the life of a product, comparing options, optimising design choices to minimize externalities.

Ecological Footprint

Defining the area needed for production, by considering energy, material use, as well as the waste in the life cycle of a product.


Is based on the principle of creating more goods and services while using fewer resources and creating less waste and pollution.

Service Substitution

Shifting the business process of mass consumption through material ownership towards one of material benefits.

Design for Disassembly

Consideration for the easy separation of different types of materials once a product’s useful life has come to an end for effective recycling.

Renewable Resource

Selecting and sourcing materials sustainably. Effectively managing materials used in production so they can be consumed indefinitely.


Biomimicry draws on nature to solve problems in practice. It applies to the micro (material optimisations) and also to systems design in a macro sense in product development.

Zero Waste

A principle in nature. One system's output is another system's input. The design challenge is to produce value at all levels of production to eliminate inefficiencies.

Environmental Offsetting

An argument to justify unsustainable products or services by paying for an environmental benefit in one place in order to justify environmental degradation in another.

Base of the Pyramid

Designing products and services for the mass market, the bottom 70%, by bringing them into the economy leapfrogging incumbent systems, solving systematic problems for sustainable growth.