I must also mention the time I sat around a campfire with my brother-in-law and he started talking about how cool the ‘ultimate cooler’ would be. We threw out ideas whilst we drank beers, everything from speakers and lights, even dry ice puffing out in a cool, dramatic cloud as you open it to the sound of heavenly angels singing – pretty much everything but brewing the beer itself ( this would make a good Kickstarter perhaps?!) Then one day, months after our fireside brainstorming session I noticed that a guy had indeed come up with the ‘Coolest Cooler’ and was raising funds for it on Kickstarter. Kitted out with speakers, lights, the ability to charge your iPhone, and many more ideas above and beyond our own fantasy cooler. Low and behold, Ryan Grepper, the brainchild behind the ‘Coolest Cooler’ , has now raised over $13 million in funding on Kickstarter – $13 million!
Ryan’s story just showed me the true power of the people. Sat around a boardroom in the corporate world, the idea, and many like it, would probably have been dismissed quicker than you can actually say ‘Coolest Cooler’. But sometimes the craziest ideas are the coolest (literally in this case) and capture the imagination of the public in a way that not even the most experienced market analysts can predict.
And it’s no secret that sometimes the best ideas are the simplest too. Another Kickstarter campaign to produce a bluetooth controller for a paper aeroplane managed to raise over $1 million – a few bucks of which was my own donation and I went on to buy a few as gifts which were well received to say the least.
I was more than suitably impressed and inspired so embarked on my own 3D printing Kickstarter journey. My kids were playing with a wooden rubber band toy and it got me to thinking. How would this look if made with 21st century technology? And, what do you know — 27 prototypes and many handcrafted mouse-clicks later, the Loom Launcher was born.
The Loom Launcher is now the world’s first 3D printed, mechanical, multi-shot, self-priming, rubber-band launcher, printed in one go. I’ve created 6 different designs so far including: “The Princess”, the wand-like “Wizard”, the “Dirty Harry”, and the sleek “Spy”.